Ad Specs

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DETROITISIT IS THE 99%

MISSION:
Detroitisit is Detroit’s seamless digital community destination. As an aggregator, DII looks to connect the dots of culture, impact and content at a time when change is the new standard.

We believe Detroit, truly, is it. That’s why we’re built for Detroit, its businesses, its neighborhoods, its creatives, its citizens, its government and its community. DII’s aim is to support the needs of those who participate in the city, whether online or by foot.

We’re focused on delivered solutions, as we embark on a powerful new journey, together with you, focused on sharing hyper-localized content and marketing tools to a local community while growing opportunities for the city and its citizens on a global scale.


FACEBOOK
24k followers
TWITTER
3K followers
INSTAGRAM
1.7k followers

CONTENT CATEGORIES:

CULTURE Music, Entertainment, Sports, Food, Art

LIFE Welfare, Wellness, Education, Faith, Ecology, Travel, Non-Profit

DESIGN Urban Design, Greenways, Parks, Architecture, City Planning, Technology, Digital

HISTORY OF IT Historical Series, Detroit Timeline, History Bites

TOMORROW DETROIT Smart City, Mobility, Autonomous Vehicles, Shared Economy, Automotive

EMAIL OUTREACH & SOCIAL MEDIA APPROACH:

We will be hosting regular email outreach campaigns targeted to varying audiences. Tuesdays will be Professional, Business, Community outreach. Thursdays will be Social, Cultural, Event based outreach. Always working with our influencers to make the experience as meaningful as possible.

Objective: Build awareness and drive engagement via DII social platforms while promoting offline impact

Positioning: How can DII bring more of Detroit to you?

Tone: Inclusive, approachable, informative, yet conventional

Activations: Detroitisit engages in a proactive approach to client engagement through content support, programs like neighborhood activations, marketing teasers and DII influencers

3 INTERFACES

  • website
  • mobile site
  • app

HOME PAGE

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SECTION CATEGORY HOME PAGE

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