An Illustrated Conversation with Daniel Caudill of Shinola. He Shares About His Favorite Things

Meet the Man Behind the Watch, Fashion and Bike Brand That’s Synonymous with Detroit


Daniel Caudill is the Creative Director of Shinola, the Detroit based retail brand known for it’s bicycles, watches, leather goods— an extensive and rotating list that now even includes home stereo equipment and the occasional skateboard. Read: lifestyle brand. It’s a company that’s been credited with bringing manufacturing back to Detroit, and, we’re going to postulate, one that has brought the design industry beyond the confines of automotive.

In homage to a favorite genre of interview, the illustrated conversation, we drew up Caudill to talk inspiration and style. Spoiler alert: The Run Well Backpack is our favorite too.

Support local business and activities

A resource for supporting local businesses during the Covid-19 pandemic. Also provides remote activities around you.

Always stay up to date on the latest news, events, and changes. Subscribe to the newsletter today!