An Animated Video Conversation with Daniel Caudill, the Creative Director of Shinola

Meet the Man Behind the Watch, Fashion and Bike Brand That’s Become Synonymous with Detroit


Daniel Caudill is the Creative Director of Shinola, the Detroit based retail brand known for it’s bicycles, watches, leather goods— an extensive and rotating list that now even includes home stereo equipment and the occasional skateboard. Read: lifestyle brand. It’s a company that’s been credited with bringing manufacturing back to Detroit, and, we’re going to postulate, one that has brought the design industry beyond the confines of automotive.

In homage to a favorite genre of interview, the illustrated conversation, we drew up Caudill to talk inspiration and style. Spoiler alert: The Run Well Backpack is our favorite too.

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