Pizza Hut is integrating Detroit into its menu nationwide. Whether you have lived in Detroit all of your life or you have just recently moved to the Motor City, if you’ve tried it, you know Detroit-style pizza lives up to its reputation.
The restaurant chain is giving the nation what Detroiters love best. Detroit-style pizza. The iconic restaurant known for innovating and launching some of America’s favorite pizzas, like Original Stuffed Crust® and Original Pan®, has recently announced – the all-new Detroit-style pizza.
The key ingredient in a proper Detroit-style pizza isn’t something you eat – it’s the pan and how the pizza is baked, according to Michigan.org. It’s the characteristic of the pizza that is most important. The soft and airy square crust, along with the crunchy exterior and caramelized cheese that edges the pizza are what come to mind when Detroit-style pizza is mentioned.
“Detroit-style pizza is the fastest-growing trend in pizza,” David Graves, chief brand officer of Pizza Hut U.S., told CNBC. “It’s no longer a Midwest-only thing.”
According to CNBC and Datassential, which tracks food and beverage trends, Detroit-style pizza is only on 0.4% of restaurant menus. But since 2016, its menu penetration has surged by 150%, with most of its growth occurring last year.
The decision to launch Detroit-style pizza comes from the growing popularity of the pizza style across the country – that’s right, the rest of the country is catching on to the great found love of Detroit’s pizza. Over time, Pizza Hut has received requests to bring this style to menus across the country. After spending over a year developing and perfecting the Detroit-style pizza, trying more than 500 iterations, and testing several of those in the Midwest – the Pizza Hut menu has now been changed for the better.
True to the traditional Detroit-style, each pizza is rectangular-shaped, features cheese all the way to the edges to create that crispy, thick, caramelized crust, is loaded with toppings, and finished off with a tomato sauce on top to keep the crust light and airy. To make this new menu item truly unique, Pizza Hut incorporated its own take on a few elements – such as the new, vine-ripened tomato sauce that’s only available on its Detroit-style pie – which it tested eight different versions of before finding the perfect taste.
There are four new Detroit-style recipes to choose from – each loaded up with toppings and cheese that can only be supported by that thick, rectangular signature Detroit-Style crust. The Detroit Double Pepperoni in particular is a work of pizza art. It’s topped with 32 slices of regular pepperoni and another 48 slices of Crispy Cupped Pepperoni, which crisp up in the oven and provide a crunchy texture and zesty flavor. That’s a whopping 80 slices of pepperoni on one pizza. The additional handcrafted Detroit-Style recipes include:
- Double Cheesy: Layered with two kinds of cheese, including aged Parmesan
- Meaty Deluxe: Loaded with bacon, Italian sausage, and Crispy Cupped Pepperoni
- Supremo: Topped with Italian sausage, red onions, and green bell peppers
“Countless hours were spent testing and perfecting every detail here to create our take on Detroit-Style pizza,” said David Graves, chief brand officer, Pizza Hut. “The caramelized cheese crust and the sauce on top take the taste of this pizza to the next level.”
All four Pizza Hut Detroit-style recipes are available now at locations nationwide for contactless delivery, carryout, or curbside pickup starting at $10.99. Pricing varies by location. Click here to find the nearest Pizza Hut locations to Detroit and put it to the taste test now!
Will this new delivery from Pizza Hut live up to the standards of Detroiters?